{"id":78,"date":"2020-01-10T11:23:25","date_gmt":"2020-01-10T11:23:25","guid":{"rendered":"http:\/\/kasyraseo.info\/?p=78"},"modified":"2020-01-10T11:23:25","modified_gmt":"2020-01-10T11:23:25","slug":"informacijos-analize-google-analytics","status":"publish","type":"post","link":"https:\/\/kasyraseo.info\/?p=78","title":{"rendered":"Informacijos analiz\u0117: Google Analytics"},"content":{"rendered":"\n<p>Yra kas naudoje Hey skaitliukus. Taciau nieko nera geriau uz analytics.<\/p>\n\n\n\n<figure class=\"wp-block-embed\">http:\/\/www.google.com\/analytics<\/figure>\n\n\n\n<p><strong>Pagrindinis google analytics platformos prana\u0161umas \u2013 jos pagalba galima \u012fvertinti kurios priemon\u0117s atsiperka (efektyvios), kurios ne.<\/strong><\/p>\n\n\n\n<p><strong>Pagrindiniai rodikliai:<\/strong><\/p>\n\n\n\n<p><strong>1. Prietais\u0173 skydelis<\/strong><\/p>\n\n\n\n<p><strong>Apsilankymai<\/strong>&nbsp;\u2013 vis\u0173 lankytoj\u0173 vis\u0173 apsilankym\u0173 suma (skai\u010diuojami pakartotiniai apsilankymai)<\/p>\n\n\n\n<p><strong>Lankytojai\/unikal\u016bs lankytojai<\/strong>&nbsp;\u2013 vis\u0173 lankytoj\u0173 suma (pakartotiniai apsilankymai ne\u012fskai\u010diuojami)<\/p>\n\n\n\n<p><strong>Peradresavim\u0173 rodiklis<\/strong>&nbsp;\u2013 lankytoj\u0173 i\u0161\u0117jusi\u0173j\u0173 i\u0161 pirmojo aplankyto puslapio procentas<\/p>\n\n\n\n<p><strong>2. Lankytojai<\/strong><\/p>\n\n\n\n<p><strong>\u017eem\u0117lapio perdanga<\/strong>&nbsp;\u2013 informacija geografiniais pj\u016bviais (naudinga, jei geografija \u012ftakoja versl\u0105)<\/p>\n\n\n\n<p><strong>3. Duomen\u0173 srauto \u0161altiniai<\/strong><\/p>\n\n\n\n<p><strong>Nukreipian\u010dios svetain\u0117s<\/strong>&nbsp;\u2013 visos kitos svetain\u0117s i\u0161 kuri\u0173 sulaukiate lankytoj\u0173 (galima vertinti naud\u0105)<\/p>\n\n\n\n<p><strong>Raktiniai \u017eod\u017eiai<\/strong>&nbsp;\u2013 paie\u0161kos fraz\u0117s, pagal kurias \u012fved\u0117 \u012f paie\u0161kos sistem\u0105 j\u016bs\u0173 lankytojai.<\/p>\n\n\n\n<p><strong>4. Turinys<\/strong><\/p>\n\n\n\n<p><strong>Populiariausi nukreipimo puslapiai<\/strong>&nbsp;\u2013 puslapiai \u012f kuriuos tiesiogiai patenka lankytojas (tai svarbiausi j\u016bs\u0173 svetain\u0117s puslapiai)<\/p>\n\n\n\n<p><strong>Puslapio analytics<\/strong>&nbsp;\u2013 galima steb\u0117ti daugiausia lankytoj\u0173 paspaudim\u0173 sulaukian\u010dias svetain\u0117s vietas (naudinga norint u\u017evesti lankytojus ant \u201cteisingo kelio\u201d).<\/p>\n\n\n\n<p><strong>Patarimai:<\/strong><\/p>\n\n\n\n<p><strong>Duomen\u0173 srauto \u0161altiniai\/tiesioginis duomen\u0173 srautas<\/strong>&nbsp;\u2013 jo pagalba galime lyginti ne internetin\u0117s reklamos efektyvum\u0105 (daugiau skambino pardavim\u0173 vadybininkai, i\u0161platinote lankstinukus \u2013 padid\u0117jo tiesioginis lankomumas (palyginus su neakcijiniai m\u0117nesiais).<\/p>\n\n\n\n<p><strong>Didesnis nei 50 % peradresavim\u0173 rodiklis<\/strong>&nbsp;\u2013 laikas per\u017ei\u016br\u0117ti elektronin\u0117s parduotuv\u0117s efektyvum\u0105. Peradresavim\u0173 rodikl\u012f galite pasi\u017ei\u016br\u0117ti bet kokiu pj\u016bvi\u0173 (pvz.: \u012fvertinti banerio http:\/\/www.delfi.lt atvest\u0173 lankytoj\u0173 efektyvum\u0105).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yra kas naudoje Hey skaitliukus. Taciau nieko nera geriau uz analytics. Pagrindinis google analytics platformos prana\u0161umas \u2013 jos pagalba galima \u012fvertinti kurios priemon\u0117s atsiperka (efektyvios), kurios ne. Pagrindiniai rodikliai: 1. Prietais\u0173 skydelis Apsilankymai&nbsp;\u2013 vis\u0173 lankytoj\u0173 vis\u0173 apsilankym\u0173 suma (skai\u010diuojami pakartotiniai apsilankymai) Lankytojai\/unikal\u016bs lankytojai&nbsp;\u2013 vis\u0173 lankytoj\u0173 suma (pakartotiniai apsilankymai ne\u012fskai\u010diuojami) Peradresavim\u0173 rodiklis&nbsp;\u2013 lankytoj\u0173 i\u0161\u0117jusi\u0173j\u0173 i\u0161 pirmojo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[6],"tags":[],"_links":{"self":[{"href":"https:\/\/kasyraseo.info\/index.php?rest_route=\/wp\/v2\/posts\/78"}],"collection":[{"href":"https:\/\/kasyraseo.info\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kasyraseo.info\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kasyraseo.info\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kasyraseo.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=78"}],"version-history":[{"count":1,"href":"https:\/\/kasyraseo.info\/index.php?rest_route=\/wp\/v2\/posts\/78\/revisions"}],"predecessor-version":[{"id":80,"href":"https:\/\/kasyraseo.info\/index.php?rest_route=\/wp\/v2\/posts\/78\/revisions\/80"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kasyraseo.info\/index.php?rest_route=\/wp\/v2\/media\/79"}],"wp:attachment":[{"href":"https:\/\/kasyraseo.info\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kasyraseo.info\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kasyraseo.info\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}